Strategic Planning From The Student Perspective

Student Experience-Driven Marketing & Consulting

For Independent Schools

Blue Baden is a marketing and admissions strategy consulting agency that was specifically designed to meet the needs of independent schools.

From concept to launch, our full-service team has the expertise to prioritize a plan, execute tasks and manage all major challenges your school faces.


Services With Impact

Admissions Consulting

Our consulting services are designed to improve the student experience at your boarding school. Our comprehensive assessment will help you grow your target market and maximize your resources.

Marketing & Communications

Our full-service marketing and communications agency will become an extension of your internal team. We create and execute your full year marketing plans, support your staff and drive major speciality projects.

Website Development

Custom-built websites specifically designed to help independent schools attract prospective families across all devices. Flexible payment plans across multiple budget cycles available.

Special Projects

Need help with a special project? Boost your fundraising project? Need to reposition your school? Want to improve your processes or you want to improve your system infrastructure? Our team of experts will help you.

Finally. A Marketing Agency Schools Can Trust.

Blue Baden is an effective extension of our internal admissions team. Not only can the execute on marketing and communication needs but they drive the strategic plan start to finish.

Southwestern Academy

Director of Admission


Making A Difference

Need: Client needed strategic help in repositioning the school for new markets and to improve the admission process. In addition they needed marketing and communication support, since they no longer had any staff for this function. 

Engagement: Our senior Admission consultant worked directly with the assistant head of the school on positioning and admission improvements. The Blue Baden Marketing and Communication Strategist worked as the acting head of marketing and communications, reported to the assistant head of school and coordinated all the marketing related activities.

Need: Client was in need of a complete school transformation, Admission Office Support and Marketing/Communication Support. 

Engagement: A Senior Organization Transformation Expert worked directly with the CEO on a long-term business and transformation plan. One of our senior admission experts worked as the acting director of Admission and reported in this function to the CEO. One of our Marketing strategists coordinated all marketing and communication activities, including the development of a new website. She reported directly to the Director of Admission.


About Blue Baden

We believe independent and boarding schools and independent schools are an important part of our education system. Our student experience driven approach uniquely analyzes your needs and builds a strategic plan from the eyes of prospective students and families. Using the best and latest technologies, process and methods, we will help your boarding school lead the marketing in growth.


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Phone: (413) 446-6068 
Mailing Address:
Blue Baden LLC
28 Twinbrooks Trail
Chester, NJ 07930

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